Responsive design is Google’s recommended design pattern. Today, everyone has a Smartphone with them, constantly communicating and looking for information. In many countries, the number of Smartphone has surpassed the number of personal computers. Therefore having a mobile-friendly website has become a critical part of having an online presence. If you haven’t made your website mobile-friendly, you should as the majority of users coming to your site are likely to be using a mobile device.
Good for SEO – Ranking and Indexing
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm (also called Mobilegeddon) that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.
Starting July 1, 2019 Google is migrating to mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Therefore websites that are not mobile friendly should optimize their websites for mobile version.
A responsive website gives you the SEO edge against your competitors in the following ways:
- Lowering your website Bounce Rates
- Increasing visitor dwelling time
- Improves mobile browsing experience
- Helps in improving mobile search rankings
- Increase your overall conversion and online presence
Lower Website Maintenance Cost
Maintaining two separate versions of a website – that is one for desktop and another for mobile increases cost. This setup requires two administrative interfaces, different content strategies, and different design teams thus resulting in more expenses. Therefore the benefit of using a responsive website theme offers a lower maintenance cost opposed to multiple versions of a single website.
Better User Experience increases conversion
Responsive website provides a more seamless and better user experience compared to a non-responsive website. The most common issues faced by non-responsive websites are
- Clickable elements are placed too close together
- Text are too small to read
- Content wider than the screen
A responsive website has the high potential to turn users into customers. The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase. 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
Easier To Manage Analytics & Marketing Efforts
Responsive websites promote social media marketing. If you want to have a balanced social media campaign, a responsive webpage can complement all your efforts. Responsive web design is built to make social sharing easy for mobile users.
Having a separate desktop and mobile site requires having separate Google Adwords campaigns, SEO campaigns and separate Google Analytics reports. Managing one site is of course, far easier than managing two sites and makes managing your analytics easy.
With mobile phones being increasingly used for searching and making purchases online, you need to provide the audience a mobile-friendly responsive website. So making your website responsive is an essential aspect of your online presence.
Please contact us at PARSIDIO for further discussion on how we might be able to assist you and your team in developing a mobile responsive website for your business.