In today’s digital world making a great first impression is important as potential clients or customers see your business website before considering working with you. Your website whether it’s an e-commerce or service based website needs to be engaging, aesthetically pleasing and above all user friendly. A great user experience would help boost your customer leads and sales. A redesigned website helps your online presence stay relevant and keeps you competitive in the ever changing digital landscape. There are several reasons for which your website demands a redesign; we are listing 10 signs which should help you decide if you need to redesign your website.
1. Not Mobile Friendly And Responsive
It is probably the most important sign for you to get your website redesigned. Google has rolled out the mobile first index as mobile searches have been on the rising and they have been gradually surpassing desktop searches. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. No matter where you are, people are browsing the web on their phones constantly. Your website needs to be responsive for mobile devices in order to having better ranks in mobile search results and for better user experience.
2. Use Of Flash
3. High Bounce Rate
Making informed decisions is always a wise choice. Google analytics acts like a guiding light in providing you details on your website performance. When you find decline in repeat visitors and high bounce rates you know something is wrong. Crowded design is also a contributing factor for higher bounce rates and/or can be an indication of irrelevant content or low-quality of content. Bounce rates vary depending on the industry type. A high bounce rate usually indicates a poor user experience. The below chart shows metrics on average bounce rate by industry.
4. Outdated Web Design
Websites have evolved quite a bit over the years. Today, it’s all about clean design and easy navigation. If your site is a cluttered mess that looks outdated, it’s time for a re-design. We all know that if you have a crappy looking website, it’s going to hurt the perception of your brand. And let’s get real… perception is everything. It’s important that your customers and potential customers trust you, and a strong re-design can help make that happen. If your website is outdated, then its conversion rate will most likely drop significantly over time.
5. Website Is Slow
6. Unable To Make Content Updates
Older websites can have very complicated methods to add or update content. Also if your website is of a static kind then you will not have control on content updates unless you are a web programmer yourself. Therefore if you have difficulty updating your content, you should consider rebuilding your site in a newer CMS like WordPress. WordPress makes it easy to organize and update content. Click here to know Why WordPress Is the Most Popular CMS in the World. When you can easily update your content, your site will become more SEO friendly, as your content can constantly improve and remain fresh to the user.
7. Visitors Can’t Easily Navigate
It is vital that your visitors understand what your business is all about quickly. No matter what page they land on in your website, they need to be able to get information quickly. If it’s difficult or confusing to navigate, visitors won’t stay long, nor will they engage with your business. If you’re unable to easily find the content within just a few clicks, or taps on your mobile device, update your site by improving its navigation structure.
8. Lack Of Customer Conversion
Getting visitors to your site is a great first step, but if those people aren’t turning into customers at some point, then something is wrong with your site. There can be many reasons to it such as it’s not secured with HTTPS, it contains dead links or it doesn’t have effective Call-To-Action. A website is a powerful marketing tool that can help you connect with your business’s audience and nurture them into customers, but you need to update it regularly. You will need to change the website theme, color scheme, text or placement of a CTA etc, to check what works best for you.
9. Your Website Isn’t Updated
Businesses evolve and grow over the years, which mean a website that worked well in 2015 may not work so well in 2019. A new website could be just what you need to grow your business into the future by adding new features and interactive tools. It happens a lot of times that you have created a website and have not updated it in a long time. If your business has outgrown your website, it’s surely time to look into making necessary changes in order to cater to your customers and visitors. The inaccurate information on your website would reflect badly upon the customer stating the inability of the business to stay current.
10. Website Is Not Aligned With Marketing And Business Goals
The website needs to be aligned with the business goals and be in sync with Marketing. If your website doesn’t match your brand, you need to update it. From the logo and header to the font and formatting, every element on your website must reflect your business’s brand. The website would not only ensure lead generation, creating brand awareness and attracting talent for the business. If the website is not doing the above it is time to seriously rethink the redesigning options.
If any of the above signs relates to your current website situation then it is time to analyzing your website and to consider redesigning of your website and do something about it. Feel free to contact us and we shall be glad to help you know what would be the best-fit solutions for your current website.